Hold onto your TV converter, yet another major company is getting ready to fight for space on your television. Disney has announced its long-anticipated streaming service, but it looks like it won’t be available until November in North America.

The delay is because Disney is still in the process of clawing back the rights to its content, sold to other streaming platforms before it had platform aspirations of its own.

That could take up to four years before all of the current deals have expired.

When it does eventually launch, however, Disney+ will be a streaming juggernaut. The service will bundle together some of the firm’s major franchises, including the work of Pixar, Marvel, National Geographic, Star Wars, and everything that 20th Century Fox has for a monthly subscription price of $6.99 US or $9.33 Canadian, or $69.99 American per year.

More widely, Disney also owns sports network ESPN, which now has more than 2 million paid digital subscribers, and India’s Hotstar – which enjoys 300m subscribers in a market predicted to continue to grow extremely quickly. Disney is also a majority owner in Hulu, the US streaming service that has plans to expand globally soon, according to press releases from Disney.

Movies being produced by Disney puts them right at the heart of a crowded but increasingly lucrative streaming market – one where being distinct is vital. Netflix expects to spend $15-billion on new content this year lift their brand. And Apple, last month, launched its Apple TV+ service, with the help of Oprah and friends who will be creating exclusive content.

Apparently, Disney plans to hold back on streaming their big movies in order to protect its core revenue sources. They sold 900 million movie tickets last year, bringing in about $10-billion in box office revenue. And don’t forget Disney also makes big money in the after-theatre market like Blu-Ray and downloading.

Reporting for Computer Insider, I’m Bob Pritchard